How does having no sales in three weeks affect you? It motivates me to dig deeper, to find out if there is something I can do to improve my chances of getting my stuff noticed out here on the world wide web , then I am determined to find it and do it!
This week I have been reading and studying every bit of information I can about SEO - that wonderful term we all know and *love* - Search Engine Optimization. [Insert scary music here].
Reading and studying is one thing. Understanding and implementing is another!
I have been on Etsy just over a year now and I have attempted to read and understand SEO from the very beginning. I confess, it has taken me this long to just begin to get a slight handle on it. Often I find an article that looks promising and as soon as I get 2-3 paragraphs into it, I realize I haven't heard a word I've read and instead I'm thinking about the dishes I need to wash or the garden I need to weed.
Here's what I've learned so far about SEO, in a tiny nutshell. When you give an item in your Etsy shop a title, make sure that title contains the most important keywords for Google to find. For example: I make lots of necklaces with skeleton keys so the most important search keyword would be "skeleton key". I need to be sure to include that in my title. Then I also need to be sure the first part of my description repeats the same keywords, and also I need to repeat them in my materials and in my tags. I can't explain why, but I know repeating those keywords is important - it makes them stronger. Stronger is good. It means chances of your item being found in Google searches is better.
So I will be spending the next however long it takes, working on all my listings.
Here's to hard work paying off in sales!!